With one simple tweet, DC publisher (and sequential art deity) Jim Lee sent nearly every comic lover into a full-scale panic attack:
A simple word, but one with so many meanings to a group of readers who are absolutely fed up with being force-fed Events and Reboots. And yet, what does it mean? For us, the readers? For DC's line of comics, which right now are running at apex efficiency?
There are theories, of course.
One theory is this is to match Marvel's insipid insistence to re-number all of their books yet again, with the hive-mind thinking that readers are reverting back to early-90's speculator mode, and that they'll pay through the nose to get a hold of every new #1 the publisher can squanch out.
This, of course, is as dumb as sticking an appendage into a running lawnmower - what's the purpose? What could a consumer base, burned out on relaunches and reboots and whatever else, want with YET ANOTHER RELAUNCH OR REBOOT OR WHATEVER ELSE? Improving lagging sales? Sure, let's roll with that for a sec: consumers come out of the woodwork to snatch up the first couple issues of a myriad of books (surely not another 52-book publisher dump), and then when sales peter out -- which they most assuredly will -- do the same thing again? No. No, that's asinine.
Another theory is that this part of a grander scheme, and that as soon as all the main books hit #52 that some crazy shit is going to happen.
That could be fun - Geoff Johns has certainly earned the benefit of the doubt, and if he's working with all the accolade-grabbing DC creators (looking at you, Scott Snyder) towards something that has been building since the New 52 reset, it could be a blast. Hell, Secret Wars was more fun than it ever deserved to be, and maybe DC learned from that experiment that if the event is truly grand enough (and serves a fucking purpose - I'M LOOKING AT YOU, CONVERGENCE), and executed well enough, it can be worth a reader's time.
There is a theory out there, and I hate this one more than I can articulate with the abilities of human speech, that this is being done to have more cohesion with Warner Brother's television and film universes.
This is yet again following in Marvel's footsteps - there will be more Batman, Superman, Wonder Woman, Justice League, Suicide Squad, and Harley Quinn comics out there, just like how Marvel jammed the Avengers down their readership's collective craw. Why the blue hell would they do this? As alluded before, the creators at DC Comics are humming on all cylinders, and, despite lackluster sales on some critically-acclaimed books, are producing more thoughtful and deep content than the WB movies or TV shows are capable of.
Why not let the books stand on their own, and simply use the TV/Movies to bring in the readers while keeping the audience due to AWESOME SHIT THEY WOULDN'T GET FROM THE TV/MOVIES?
Of course, this is all huge speculation on the parts of all us self-annointed "Comic Journalists" - we really don't know what the hell Lee and Dan DiDio planned to accomplish with their sphincter-puckering tweets. One thing we DO know, however, is that this "Rebirth" will be affecting the Bat-line's biggest creator, Scott Snyder.
Snyder will be eventually moved off of the wildly-popular Batman flagship book, and onto the title that actually gave DC Comics its name: Detective Comics.
This is actually a cool piece of news, and serves to help assuage our anxiety about this new (unknown) direction: Snyder got his start on Batman through his incredible work on Detective Comics, and giving him an avenue to do essentially whatever he wants to with the character. Snyder excels on crafting stories that have clever, deep, and wide-ranging implications, so putting him off of a event-driving, action-oriented Batbook could really allow him to construct stories that focus on the mental aspects of Batman.
All in all, what we've gathered is that this whole "Rebirth" thing has no real definition at this point; There is a fever-pitch of uncertainty and speculation at this point, and until DC give us more to work with, we'll just have to be patient and hope for the best.