Dear Disney, Star Wars, Hasbro, etc.: Own the female lead, dammit

First off, this just isn't about Hasbro leaving Rey off of its incomplete Star Wars Monopoly set.

I, like most of us, absolutely loved Episode VII The Force Awakens. This post isn't about how much I liked the movie, though, but it's about something deeper rooted than a movie review. 

For those who saw Episode VII, you were treated with a badass female Jedi lead. We watched this young woman grow from delirious scavenger into a damn Jedi fighting off and gaining the upper hand on the First Order's No. 1 puppet. 

Via http://bit.ly/1Z3LJxU

Via http://bit.ly/1Z3LJxU

This is marketable. Not just to young girls, but to Star Wars fans young, old, gay, straight, black, white, whatever, etc. 

So why is it so hard to find exclusively Rey toys in the store? I'm not buying the "it's because they're sold out" schtick. Try and tell me you were surprised when it was learned Daisy Ridley's Rey was left off Hasbro's Star Wars Monopoly set. 

The main beloved character -- don't get me started -- of a goddamn successful Star Wars film was left off a big money item like Monopoly. How does this happen? 

The Monopoly set includes Luke Skywalker, Finn, Darth Vader and Kylo Ren. Three strong with the force and Finn. 

Seriously, Hasbro. I love Finn's character and its development, but Rey belongs in there and it's painfully clear. She's the fucking main character and the inclusion of Finn immediately debunks the tribute to the originals argument. 

Goddammit, own the female lead. 

Do you think Mark Hamill's Luke Skywalker was left off of anything when A New Hope first dropped? No. I'll just answer that for you, he was not. Can you imagine the outcry if Luke Skywalker was left off a major product in 1977? All hell would break loose. 

But, yet, Rey is left off of shelves and game boxes and all we get from Hasbro is a fucking BP oil spill-esque "we're sorry." Seriously, this was their response:

"The ‘Star Wars: Monopoly’ game was released in September, months before the movie’s release, and Rey was not included to avoid revealing a key plot line that she takes on Kylo Ren and joins the Rebel Alliance”

You no good, lying, yellow-bellied sons of bitches. 

I'm not trying to single out Hasbro, because Target and Disney released a set of main character figures from the Force Awakens without Rey. Seeing this in Target and a Facebook friend's post is what inspired me writing this. 

Rey's face should be on everything Star Wars that isn't completely character-centric like a standalone Finn figure or whatever. Rey is this generation's Luke Skywalker, whether you have the balls to admit/realize it or not

You love something that a female is the star of. Get over it. 

Rey is an amazing character and a Jedi, but yet she gets less press than a random Stormtrooper.

So, why in 2016 can Disney own the fact that it has a female heroine in the lead of arguably the most awaited motion picture of all time, but it and it's merchandise partners can't fucking promote the character to the degree it deserves?

Just own it already. Daisy Ridley and her adoring fans deserve it. If you've got people too thin-skinned to handle a badass female heroine lead, then fuck them to begin with.